The early February (3 February 2019) morning was a perfect winter Sunday for Equal Street in Linking Road, Bandra. The weather was cool, not nippy, the lush neighbourhood green trees swayed in the quiet breeze. One of the highlights was a small table set-up that featured delicious foodstuffs made by professionals.
The outreach witnessed a crowd of youngsters and children who were shocked when they learned about the cruelty of animal agriculture and other forms of animal abuse. Many of them were completely unaware of the cruel practices prevalent in the Indian diary industry like the forcible artificial insemination of cows, the killing of infant male calves and so on. Some Equal Street participants also agreed to drop meat and dairy, and join UFC movement in the future.
Volunteers showed videos of the cruelty meted out to farm animals and appealed to them to eliminate animal products from their diet and lifestyle. “But if we leave milk, we will miss cheese!” exclaimed a horrified onlooker who was immediate guided to a food table laden with home-made cheesy vegetable dip and a shot of buttermilk. Most onlookers’ reaction ranged from pleasant surprise to awe to know that such ethical food options can easily be made at home. This dynamic group of people included diverse professionals and students who have been walking the talk by living ethically for many years. This time, part of the 20+ strong team was UFC.
All UFC members are vegans and their primary goal is to encourage others to drop animal products like dairy, eggs, honey and meat from their diet and silk, leather and down based apparels from their lifestyle as well.
Equipped with nothing but mobiles and tabs, we share well-researched information backed by videos and appeal to viewers to educate themselves and rethink their lifestyle choices.Shweta Savla, Co-Founder UFC
Also joining forces with UFC was The Save Movement, an international awareness group, organized by David Andrew Ramsden and Anni Lankinen (in lead image) who are in Mumbai to lend their support to the rapidly growing vegan movement. During their visit to the city, they conducted vigils across the suburban dairy farms and local slaughterhouses to witness the proceeding and share the details with people as a part of their ongoing awareness campaigns.
Other members of the movement whose contributions made an indelible impression were Ruchika Chitrabhanu, Co-Founder of India’s largest compassion-based event, One Earth Festival in Mumbai; Mayavi Khandelwal, Founder of My Pure Path and Shilpa Gupta.